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Medical Tourism: Why Your Hospital Needs a Medical Tourism Strategy
Webinar
February 9, 2010
Time: 12 - 1 pm CENTRAL TIME
Register for this event online:
February 9, 2010 ($225 per line)
Program Description
Top tier U.S. hospitals are developing strategies to tap into medical tourism's explosive growth, both as an offensive strategy and as a defensive strategy. Domestic hospitals, like the Cleveland Clinic, are partnering to build hospitals in Abu Dhabi and other medical tourism destinations. Services usually sought by "travelers" include both simple and complex procedures, including plastic surgery, joint (hip/knee) replacement, cardiac surgery, and cancer treatments. Whether your hospital is a community hospital or a large teaching hospital, you should consider developing a medical tourism strategy of your own, and this webinar will help you do that.
Program Topics
- The definition of medical tourism - outbound, inbound and domestic
- The scope, scale and growth
- Factors driving the growth - it's not just price!
- What U.S. health care providers can learn about medical tourism from the auto industry
- Should your hospital have a medical tourism strategy?
Who Should Participate
CEO, COO, CFO, CMO, Physicians, Board Members, and Director of Planning/Strategy, Director of Business Development
Faculty
Greg Carlson, PhD, Assistant Professor/Healthcare Consultant, University of Alabama
Greg Carlson is an assistant professor and associate for health care consulting in the Department of Health Services Administration for the University of Alabama. His teaching and research interests are focused on organizational culture, clinical quality, leadership, strategic management and the relationship of hospitals with members of their medical staffs. He earned his Ph.D. in Health Services Policy and Management from the University of South Carolina, a Master's degree in Health Administration from the University of Pittsburgh, and a Bachelor's degree from Southwest Minnesota State University in Business and Political Science. Prior to his career in academics, Carlson worked as a health care executive for over 20 years; 11 years as the CEO of a 500-bed community hospital that resulted from the merger of two competing community hospitals. He serves as the chair of the board of PE 4 Life, an advocacy group focused on the health and academic performance of school age children, and he is the co-author of the book Leading Healthcare Cultures: How Human Capital Drives Financial Performance.
The views expressed by the speaker do not necessarily reflect the policies or opinions or the Wisconsin Hospital Association.
Registration Information
Fee
$225.00 for one phone line per site
Please register only one name per connection.
Additional phone lines will be billed at $225.00 each.
How the Webinar Will Work
Dial-in instructions, on-line login instructions and any other reference materials will be emailed to each registrant approximately three days prior to the conference. If you do not receive them by this date, please email llittel@wha.org.
It is the responsibility of the registrant to access presentation materials prior to the day of the event. If your e-mail address changes, you do not receive an e-mail with instructions from WHA, or if you are unable to open presentation materials, please contact Lisa Littel at WHA two days prior to the event to allow time to address the issue.
Substitution, Transfer and Cancellation Policy
Cancellations received in writing up to five business days prior to an event will be given a full refund less a $50 processing fee. No refunds will be given for cancellations received less than five business days prior and day-of-program no-shows. Substitutions are accepted.
Register for this event online:
February 9, 2010 ($225 per line)
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