WHA recruited and organized an impressive array of statewide health care, business and local government advocacy groups to produce and broadcast a statewide television public service announcement (PSA), which was
unveiled July 20. The
PSA uses real people from health care, restaurant and grocery settings to emphasize the importance of wearing masks in public, washing hands regularly and maintaining social distance during the pandemic.
The coalition partners include WHA, the Wisconsin Restaurant Association, the Wisconsin Grocers Association, the Wisconsin Medical Society, the Wisconsin REALTORS Association, the Wisconsin Builders Association, the Wisconsin Counties Association and the Wisconsin Safety Council.
“As the state experiences an uptick in positive cases, we need to do all we can to keep the public healthy so hospitals and health systems don’t get overwhelmed,” WHA President and CEO Eric Borgerding said. “The coalition WHA gathered for this public message is important not only for public health, but for our state’s economic health, too – wearing masks, washing hands and keeping a smart distance are all important strategies that can help Wisconsin get through this pandemic.”
The PSA will continue its statewide run through Sunday, August 2.