As the pace of COVID-19 infection continues to increase rapidly in Wisconsin, WHA is pressing the public to renew its efforts to prevent and reduce the spread of COVID-19.
WHA, along with the affiliated nonprofit organization the Healthy Wisconsin Alliance, this week launched a statewide advertising campaign urging the public to employ the use of social distancing, proper handwashing techniques, and protective masks.
“As Wisconsin continues to see record levels of COVID-19 infection and hospitalizations, health systems throughout the state are beginning to see impacts to hospital capacity, both in terms of physical space and the health care workforce,” said Eric Borgerding, WHA President and CEO. “Applying preventive measures is the best thing the public can do help curb the spread of this virus, ensure that our state’s health care system is not overwhelmed, and help keep essential workers safe. We are urging the public to double down on all of these measures to help control the pandemic.”
The campaign includes a 30-second video that will run as a public service announcement on broadcast channels statewide through next week, as well as through a paid digital campaign.
The public service announcement features Dr. Mark Thompson of SSM Health. “In Wisconsin, we want to live our lives, and we can, safely and responsibly,” says Dr. Thompson. “With a few simple, but important steps, we can continue fighting COVID-19.”
The new ad follows a series of public service announcements launched by WHA and various partner organizations encouraging the use of crucial safety measures to help reduce the spread of COVID-19.
Watch the public service announcement here, "Let's Stay Safe, Wisconsin." All of WHA's PSA can viewed here.