THE VALUED VOICE

Wisconsin Doctors and Nurses Share Personal Vaccination Reflections in DHS Campaign

In a statewide multimedia campaign that brings together health care professionals across the state to share their confidence in COVID-19 vaccines, the Wisconsin Department of Health Services (DHS) is encouraging Wisconsinites who may be hesitant to get vaccinated to start a conversation with their own family doctor about the vaccines.

WHA worked with DHS to identify spokespeople for the “Our Doctors” campaign, putting the agency’s team in touch with SSM Health and Aspirus Medford Hospital, who are featured (including WHA Board member Dr. Mark Thompson from SSM Health) along with other providers in the series now running across the state on television, radio and billboards, in local newspapers and on social media.

WHA invites members to share these the videos with their audiences to spark dialogue with patients and staff who have not yet been vaccinated. “Our Doctors” videos are available on the DHS YouTube page. Examples of how WHA is amplifying these messages can be found here and here.