WHA’s public messaging aimed at fighting the spread of COVID-19 in Wisconsin continues to expand and evolve, with a new public service announcement (PSA) and messaging toolkit introduced for member and partner use this week.
WHA continues to leverage the 135-member Stop the COVID Spread! coalition
and its external communications agency Platform Communications to develop, deploy and amplify effective messages to encourage vaccine uptake. The first ad produced in cooperation with Bellin Health Systems as part of this campaign is viewable here
A powerful new PSA began airing October 18 featuring a decidedly unvaccinated COVID patient who contracted the virus and spent more than 30 days in the hospital. In the spot, Tammy Hawkins poignantly proclaims, “I was wrong,” while encouraging others to avoid her mistake and get vaccinated. View the ad here
This ad is scheduled to run for at least four weeks with a predicted 640 television airings and 2,400 radio airings across the state. This broadcast strategy will be complemented by a robust digital media plan aiming to generate as many as 20 million impressions across social media platforms and targeted websites statewide.
WHA learned about Tammy’s story from ThedaCare’s communications team, who made an introduction to Tammy for this PSA.
Vaccine Encouragement Toolkit
The Stop the COVID Spread! coalition has also developed a toolkit containing graphics for newsletter, websites, social media and other platforms that are now available at: https://www.healthywialliance.com/toolkit
Members are welcome to use all these materials in your communications channels to encourage vaccine acceptance in their areas.
Contact WHA Vice President of Communications Kelly Lietz
or WHA Vice President of Advocacy Kari Hofer
with any questions.