Brian Potter

Senior Advisor

Brian Potter has served as Senior Vice President, Finance and Chief Operating Officer since December 2010. He has been with the hospital association since 1995, working primarily on hospital reimbursement issues and other regulatory, compliance, and legislative matters facing hospitals and health care systems. He also oversees the Association’s internal operations and the WHA Information Center. Prior to joining WHA, Brian worked for a staff model health maintenance organization concentrating on finance and operational issues. Potter also spent three years in public accounting focusing on hospital audits and other health care consulting projects. He has a Master’s degree from the University of Wisconsin in Healthcare Fiscal Management, and he is a CPA.