Featured Presenters

Nadine Allen, BS, MBA, CPHQ

Chief Quality Officer

Nadine Allen, BS, MBA, CPHQ In her role, Nadine provides executive leadership on a variety of health care quality improvement efforts, including the Centers for Medicare & Medicaid Hospital Quality Improvement Contract (HQIC), WHA's CheckPoint public reporting of quality measures website, and represents WHA on several state and national quality improvement task forces and advisory groups. She also serves on the boards or executive committees of United Way 211, Superior Health Quality Alliance, Surgical Collaborative of Wisconsin, Wisconsin Association for Perinatal Care and DHS Hospital-Acquired Infection Advisory Committee. Nadine is a CPHQ (Certified Professional in Healthcare Quality). She hold a bachelor's degree in Industrial Engineering from UW-Platteville and an M.B.A. in Organizational Leadership. Nadine also has Lean Six Sigma Green Belt certification as well as Just Culutre Certification. 

Adam J. Bock, MBA, PhD


Adam J. Bock, MBA, PhD Adam is an award-winning academic, serial entrepreneur, and experienced strategy consultant. Adam has co-authored three books and has published more than 20 peer-reviewed articles and book chapters. He was a strategy consultant with Michael Porter’s Monitor Group. Adam co-founded four university spin-outs in the life sciences: Nerites Corporation, Stratatech Corporation, Virtual Incision Corporation, and Cellular Logistics. He served as CFO of all four ventures and interim CEO of two of the companies. Adam provides executive education and coaching in strategy, entrepreneurship, and innovation through the Center for Professional & Executive Development at the Fluno Center. He has taught courses on strategy, entrepreneurship, and innovation at universities around the world. He has also developed a series of online entrepreneurship courses in use in the UK and the US. He won the 2018 National 3E Award from the United States Association of Small Business and Entrepreneurship (USASBE) for the best experiential entrepreneurial classroom activity. Adam is a Fellow of the UK Higher Education Academy. Adam served on the World Entrepreneurship Forum (Lyon, France) from 2011-2013. Adam holds bachelors’ degrees in Aeronautical Engineering and Quantitative Economics from Stanford University, an MBA from the University of Wisconsin-Madison, and a Ph.D. in Innovation and Entrepreneurship from Imperial College London.

Derek Buchholz

Derek Buchholz Derek joined WHAIC as a Data Visualization Analyst in 2019 where he designs and develops new visualizations for the Information Center, as well as our hospital members and the public.  He brings years of experience working with software and data to his role.


Jeff Chan, M.A.


Jeff Chan, M.A. Jeff specializes in working with companies to improve organizational performance and productivity through expertise in change management and business transformation. He has held general management and senior human resource positions with BP/Amoco, Hewitt, Sears, Spiegel, and for the past 10 years has been the President of Chan Management Consulting. Clients of Chan Management Consulting include ITW, Baxter, CME, Mondelez, Blue Cross Blue Shield Association, Navistar, RJ O’Brien and Associates, Elevance, DeVry, Grainger, Mercer, Nalco, and McCain Foods. Jeff is on the Board of Directors with the Association of Change Management Professionals and works to improve the field of change management through education, professional certification and advancement of the Change Management Association. Jeff has a B.A. from Michigan State University in Education and a M.A. from Michigan State University in Labor and Industrial Relations. 

Brian Competente

Brian Competente Brian Competente is the Director of Operations at the WHA Information Center.  He has been with WHA Information Center since its creation back in 2003.  His role is to oversee data submissions by hospitals and surgery centers and the release of various data outputs.  He has assisted in the development of many of WHA Information Center’s applications from its data submission tool (WIpop), survey data submission tool, PricePoint and its visualization and analytics tool (Kaavio).
Mr. Competente earned his bachelor’s degree in psychology from the University of Wisconsin – Madison.

Scott Converse

Program Director, Project Management, Lean Six Sigma, and Business Analysis

Scott Converse With over 2 decades of teaching experience at the Wisconsin School of Business, Scott has developed numerous courses in his areas of expertise which include: project management, portfolio management, gathering business requirements, process improvement using Lean Six Sigma, business statistics, and decision making. As a practitioner, coach, and technical advisor he is involved each year in the review of dozens of projects that range in size from the local workgroup level to enterprise-wide initiatives. He also has over a decade of applied experience in the field as a former information technology director and software technologist. Scott is a Six Sigma black belt and received his M.B.A. from the University of Wisconsin – Madison. He holds a B.S. degree in physics from the University of Wisconsin – Eau Claire.


Katrina Cravy


Katrina Cravy Katrina is the co-founder of CharismaQ - a sales coaching and communication platform to evaluate, coach, and create charismatic people. As an investigative reporter, anchor, and talk show host, Katrina has worked for FOX, NBC, and ABC affiliates. Her hidden-camera investigations and negotiating skills helped viewers get back nearly two million dollars. Katrina’s career has spanned more than 20 years. She started her own communications advising company in 2016 and works with top level CEOs to improve their executive presence, presentations, and media interviews. Now with the business genius of business partner, Terri Herrmann, CharismaQ is bringing this executive level coaching at scale – helping sales teams find their inner charismatic genius. Companies like Cielo, MGIC, and West Bend Mutual Insurance to name a few are already experiencing the CharismaQ difference. Katrina is a California native and University of Southern California alum.

Steve King, MA


Steve King, MA Steve is adjunct faculty for the Wisconsin School of Business Center for Professional & Executive Development. Prior to this role, Steve served as the president and executive director of the Center for five years. Formerly, Steve was chief learning officer and vice president of talent management for Baxter. Prior to this position, Steve was the senior vice president of human resources at Hewitt Associates for seven years, with responsibility for all aspects of human resources for the international consulting and outsourcing firm, and he was Hewitt’s chief learning officer for three years. Before joining Hewitt, Steve was with the Bank of Montreal’s Institute for Learning, where he was the faculty head for leadership and change management. He also held training and management development positions at CVS Caremark and BMO Harris Bank. Steve has an M.A. from the University of Wisconsin and a B.A. from the University of Iowa, both in economics.

Jill Lindwall

Clinical Quality Improvement Manager

Jill Lindwall Jill joined the WHA quality team in 2019. As a Clinical Quality Improvement Manager, Jill oversees a variety of quality initiatives and programs engaging regularly with hospital quality leaders to drive measurable improvement in hospital quality measures. Jill leads the Hospital Quality Improvement Contract (HQIC) effort for Wisconsin hospitals, where she provides technical assistance, training, and coaching, to participating hospitals on priority quality projects. She directs the Wisconsin Partnership Program (WPP) funded Rural Health Substance Use clinical Support (RHeSUS) Program, partnering with UW School of Family Medicine and Public Health - PROTEA, and supports, coordinates, and facilitates quality professional development opportunities including the Wisconsin Quality Residency Program. Jill is a Registered Nurse (RN), Certified Professional in Healthcare Quality (CPHQ), holds a BSN from Marquette University, and a MSN from Edgewood College.

Jennifer Mueller, MBA, RHIA, FACHE, FAHIMA

Vice President and Privacy Officer
WHA Information Center

Jennifer Mueller, MBA, RHIA, FACHE, FAHIMA Prior to starting in her current role, Ms. Mueller was the vice president and chief information officer at Watertown Regional Medical Center in Watertown Wisconsin. She is an active participant in a number of professional organizations on both the national and Wisconsin levels. Nationally, she is a member of, and holds Fellow certifications from both the American Health Information Management Association (AHIMA) and the American College of Healthcare Executives (ACHE).  In Wisconsin, she is the Past-President (twice) of the Wisconsin Health Information Management Association (WHIMA), is active in the Wisconsin Chapter of the Health Information and Management Systems Society (HIMSS) and the HIPAA Collaborative of WI (HIPAACOW). She was most recently appointed to the AHIMA board of directors where she will serve a three-year term. She has also received numerous awards during her career including WHIMA’s Rising Star Award, Motivator Award and the Distinguished member award. Ms. Mueller is a registered health information administrator and earned both her BS in Health Information Management and her MBA from the University of Wisconsin-Milwaukee.

Tracy Nelson, MSOD, SPHR, CPLP


Tracy Nelson, MSOD, SPHR, CPLP Tracy Nelson, MSOD, SPHR, CPLP, is a senior level human resources, organizational development, and learning/talent development leader with over 30 years of business experience in a variety of industries spanning healthcare, financial services, insurance, hospitality, manufacturing, and non-profit. She served as vice president of talent solutions for the University of Wisconsin Center for Professional & Executive Development and now serves client organizations as a talent solutions advisor. In addition, Tracy is adjunct faculty in the MBA program at the Wisconsin School of Business, part of the University of Wisconsin. She is on the executive board of directors for GMA Society for Human Resources Management, and served as a chapter president for the Association for Talent Development. Tracy was one of the first in the nation to earn the certified professional in learning & performance designation through the National Association for Talent Development, and has also earned the senior professional in human resources designation. She is certified through Human Capital Institute in strategic workforce planning, and is a Prosci-certified change management consultant. Tracy is certified to use a variety of assessment tools such as the full suite of Human Synergistics culture, leadership, and team assessments, as well as DISC, Big 5, and more.

Kyle O'Brien

Sr. Vice President of Government Relations

Kyle O'Brien Kyle O’Brien joined the Wisconsin Hospital Association in December 2012 as Vice President, Government Relations and currently serves as Senior Vice President, Government Relations. His primary responsibilities consist of day-to-day lobbying and advocacy with state policymakers on issues impacting Wisconsin hospitals and health systems. O’Brien worked as research staff for several lawmakers in the Wisconsin State Capitol, including on the state’s budget-writing Joint Finance Committee. Following his time in the legislature, O’Brien served as legislative liaison at the Wisconsin Department of Health Services. O’Brien holds a bachelors degree in finance and marketing from the University of Wisconsin – La Crosse.  

Jennifer M. Olson, MBA


Jennifer M. Olson, MBA Ms. Olson is a highly regarded, award-winning health care executive best known for her strategic and operational leadership in driving enterprise health care solutions. Ms. Olson is currently the senior vice president, chief operating officer at Children’s Minnesota. In this role, she oversees vital areas of health system operations, including inpatient, ambulatory, diagnostic services, pharmacy, partnerships, strategic planning and growth, value and clinical excellence, marketing/communications, and provider outreach. Ms. Olson also provides strategic and operational oversight of the Mother Baby Fetal, Cardiovascular and Neurosciences Institutes. Prior to this role, Ms. Olson served as senior vice president of system operations and chief strategy officer for Children’s Minnesota. From 2010–2015, she was the vice president of operations for the Mother Baby clinical service line, a collaboration between Children’s Minnesota and Allina Health. Prior to her career at Children’s Minnesota, she held roles at Deloitte Consulting and the University of Wisconsin Hospital and Clinics. Ms. Olson earned her MBA with a focus in Management and Health Care, and an undergraduate degree in Finance, both from the University of Wisconsin – Madison.

Vallabh "Samba" Sambamurthy, PhD

Albert O. Nicholas Dean
Wisconsin School of Business

Vallabh Dr. Vallabh “Samba” Sambamurthy is the Albert O. Nicholas Dean of the Wisconsin School of Business, a position he has held since 2019. Sambamurthy is a leading expert on how businesses compete in the digital economy. His work has been featured in leading academic journals. Several Fortune 500 firms have engaged him as a consultant. Working with executive clients and academic colleagues in China, Taiwan, Singapore, India, and Hong Kong, Sambamurthy has focused on digital business transformations, strategic alignment, governance, and innovation. He has co-authored several books on digital transformation. He has served on the editorial boards of premier academic journals, including two terms as editorin-chief of Information Systems Research and leadership roles in professional associations. Sambamurthy has garnered several recognitions for contributions to teaching, research, outreach, and mentoring. The Association of Information Systems honored him with the LEO Lifetime Achievement award. He was selected as a distinguished fellow of the Information Systems Society at INFORMS, and he received the William Beal Distinguished Faculty Award— the highest honor accorded by Michigan State University. Sambamurthy received his PhD from the University of Minnesota, his MBA from the Indian Institute of Management, and his B.E. from the National Institute of Technology (Tiruchirappalli, India)

Deb Skarda, MBA, MSN, PCC


Deb Skarda, MBA, MSN, PCC Deb brings more than 30 years of experience in healthcare, business, and people transformation while working at Abbott, Hospira, and AbbVie. She has had leadership responsibility for nearly 100 employees and managed an expense budget of $350M while working in various research and development functions. She has experience with mergers, divestitures, product launches, organizational redesign, new system/process implementation, communications strategies, operational efficiency, and overall culture and engagement activities. As an experienced leader, she knows the challenges of thriving in highly matrixed organizations, leading people in global locations and navigating on-going change. She partners with leaders to enhance their impact and “success formula” through executive coaching and leadership development consultation. Deb earned her BSN from Viterbo University, MSN from University of Wisconsin-Milwaukee, MBA from Lake Forest Graduate School of Management, and her Coaching Certification of University of Wisconsin-Madison. She holds a Professional Certified Coach (PCC) designation from the International Coach Federation (ICF). She holds various certifications including Dare to Lead™ facilitator, Hogan assessment, and Working Genius.

Lisa Yaffe, M.B.A.

Program Director - Executive Leadership

Lisa Yaffe, M.B.A. Lisa leverages decades of corporate and consulting experience to educate, counsel, and coach managers, executives, and leadership teams in the science and art of leadership and organizational culture. As a program director, instructor, and coach at the Wisconsin School of Business Center for Professional & Executive Development, Lisa advises to the rich leadership content within the Executive Leadership and Transition to Executive Management certificate programs. Her background includes a range of human resources, leadership development, culture, and change experience, most recently from Baxter Healthcare and Hewitt Associates. Lisa has earned an M.B.A. from Southern Methodist University, and both a Masters in Liberal Arts and a Certificate in Leadership from the University of Chicago. She is also a certified consultant with Human Synergistics, International. Her most important challenge is championing change in the public school where she is on the board of education.
Lisa will be working with program participants on their IDPs and individualized coaching.