As one of the last remaining hospitals located in the in the heart of Milwaukee and home to a Level III neonatal intensive care unit (NICU), Aurora Sinai Medical Center is dedicated to supporting families and addressing infant mortality rates in Milwaukee County.
In their newest collaboration, the hospital is teaming up with the City of Milwaukee Health Department's Birth Outcomes Made Better (BOMB) Doula Program. Through this program, the Advocate Aurora Health Midwifery and Wellness team will connect pregnant individuals with a doula who will support them during pregnancy, through birth, and for 12 weeks postpartum. Doula services will include sharing resources and information about the labor process, facilitation of positive communication, and self-advocacy.
Doulas are trained professionals who provide non-clinical emotional, physical, and informational support. During labor and birth, doulas provide hands-on comfort measures to assist with pain management and help ensure birthing people feels their individual needs are being met. During the post-partum period, doulas support parents as they transition into parenthood and provide breastfeeding education and support.
The goals of the BOMB Doula Program include: 
Improving maternal and infant mortality rates
Diversifying pregnant individuals’ options to pregnancy support
Increasing breastfeeding education and initiation rates
Connecting people to routine prenatal and post-partum care and health benefits
Supporting pathways to socioeconomic stability
Supporting and educating partners/fathers
Reproductive life and birth planning
Increasing engagement with healthy behaviors like mental health, attending prenatal visits, exercising, smoking cessation, safe sleep practices, etc.